A Proven Track Record

THERE ARE NO COOKIE-CUTTER STRATEGIES FOR KCOM CLIENTS. For optimal communications results, KCOM blends non-traditional with traditional approaches, always developing concepts and programs initiating from a blank canvas. Based on each client's specialized mission, objectives, and target markets, we function as one or a synergistic blending of:

• Out-of-the-Box Strategists
• Business Re-Visioning Experts
• Image Makers
• News Media Specialists
• Alliance Builders
• Community Connecteurs (sm)
• Crisis Managers
• Full-Service Graphic Design and E-Marketing Innovators  

KCOM founded in 1996; firm is now in its 13 th year, with principals having 57 years of public relations, marketing and sales experience.

Proven track record for representing clients in business-to-business, healthcare, financial, sports and entertainment, cultural arts, hospitality, retail, hotels and private clubs, commercial and residential real estate developers and projects, spa and fitness, nonprofit, etc.

KCOM Founder and President Bonnie Kaye is a published journalist, lecturer, trainer, senior strategist, public-private partnership expert, and noted crisis management specialist.

Bonnie Kaye has more than 20 years in public relations agency and five years working in management in complex environments, including management position in the New York City-based corporate headquarters of Home Box Office (HBO) responsible for corporate communications and affiliate relations for a 14-state northeast US region ( including New York, Washington, DC, Maryland, Pennsylvania, New Jersey, Massachusetts, Rhode Island, Ohio ).

Prior agency experience included leading account teams for Norwegian Caribbean Lines, Continental Airlines, Miami International Boat Show, New York National Boat Show, Florida Power & Light, South Florida Automobile Dealers Association, Crime Watch of Dade County, Crimestoppers, Morris-Powell Associates Interior Designers, etc.

HBO responsibilities included localized community-based consumer education initiatives using the following programming as springboards for events (including celebrity attended premieres) and consumer-driven campaigns for Comic Relief ®, HBO Sports® (including annual Wimbledon coverage and Inside The NFL), HBO Pictures®, HBO Showcase® documentaries, HBO Family®, Comedy Channel® (launch year), etc. Personally developed, coordinated and produced COMEDY CLEANS UP CENTRAL PARK comedy show held during the Central Park Conservancy Clean-Up Day.

KCOM Chief Operating Officer and Executive Vice President of Marketing Services Jon Kaye has more than 20 years in hospitality/tourism/private club and 12 years in agency directing marketing and sales for such brands as Loews Hotels , Regent International, Wyndham Hotels & Resorts, Maxim's de Paris-New York City (aka The Peninsula on Fifth Avenue), RockResorts (UK, Hawaii and Caribbean), Renaissance International, Boca Raton Resort & Club (and its Premier Club), and Radisson Hotels & Resorts . Extensive experience in pre-opening and grand opening multi-audience marketing and branding communications initiatives.

Media launch of the $100 Hamburger for Old Homestead Steak House at the Boca Raton Resort & Club generated more than $1.7 million in local, regional, national, and international broadcast coverage alone with first 48-hours of debut ( NBC Today Show, CNBC, MSNBC, CNN, Deco Drive, ABC and CBS affiliates nationwide , etc.) not including print that included hundreds of national placements, including the syndication of Associated Press article and photos, Getty Images , plus publications in the UK, Europe, China, Australia, New Zealand, and Japan . On the day of its release, the story was the most emailed items online press service BusinessWire .

Ad equivalency ROI in media coverage generated for the 2008 Allianz Championship was 8.75 times the value of contracted fee , not including the valued successes resulting from its community education and relations component.

Development of the Boca Raton Resort & Club's 75 th anniversary won the Resort & Club the Flagler Award for Creativity In Public Relations.

Proactive blending of two high profile clients Town Center at Boca Raton and BRR&C “Saved Halloween” and “returned a sense of normalcy” (as noted by Town Center) for Boca Raton community in the aftermath of Hurricane Wilma. With limited phone and email communications with media and community, KCOM's event concept and media and community relationships drew more than 8,000-10,000 trick or treat fans to Town Center .

KCOM's secured NBC Today segment for grand opening of Muvico Theaters' Muvico Palace in Boca Raton that debuted the first ever Premier level“dinner and a movie” concept.

Bonnie and Jon Kaye were recognized as “Pillars of the Community” by LEAH that annually “ honors individuals who, through their dedicated efforts and outstanding community work, help pave the way and inspire us toward a world with more understanding, kindness and appreciation of each other because of, not in spite of, our differences.” The award reads “for outstanding commitment to the community through advocacy for and dedicated service to many organizations

KCOM principals are hands-on and intimately involved in all client accounts.

Principals are accessible 24/7. Since we represent California-based clients as well as 14 hospitals in various time zones, in addition to retail, entertainment and hospitality businesses that operate until late in the evenings and on weekends, we are structured to be on-call for crisis management or to capture a timely “news” opportunity. Clients are given principals mobile and home phone numbers to immediate contact.

We deliver more than what is expected. Upon retaining KCOM, our clients immediately become part of the KCOM family of relationships that is solidly anchored by the reputation KCOM principals and the firm has built. As clients, they are included in a variety of business-to-business and social networking opportunities. Some introductions (with our third-party endorsement) have led to the purchase of residences in a client's development, a new funding source or investors for a client/project, fundraising for elections, initiating a private/public partnerships, etc. which were not necessarily part of our outlined scope of service.