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Kaye Communications Retained by Federal Realty Investment Trust for PR and Marketing its Florida Shopping Centers

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BOCA RATON, FL (July 8, 2013) — South Florida-based Kaye Communications, Inc. has been retained by Federal Realty Investment Trust to support its market presence and engagement, re-development and diversified tenant mix in Florida. The firm will develop and implement strategic positioning and consumer-driven marketing and public relations initiatives for Federal Realty’s three Florida properties: Tower Shops in Davie, Del Mar Village in Boca Raton and Courtyard Shops in WellingtonFederal Realty is a real estate investment trust with a portfolio of approximately 20 million square feet whose properties include Santana Row in San Jose CA, Bethesda Row in Bethesda MD and The Village of Shirlington in Arlington VA.

Recognized for its successful communications initiatives Kaye Communications created and implemented for such destination brands as Downtown BocaTown Center at Boca Raton: A Simon Property, Royal Palm PlaceBoca Raton Bridge HotelBoca Raton Resort & ClubMuvico Theaters, and retailers and restaurants including CartierJR Dunn JewelersBen & Jerry’sBoston Market and California Pizza Kitchen, the firm will provide Federal Realty with strategic shopping center brand counsel and implement multi-channel consumer, business-to-business and community engagement communications. Its scope of service for Federal Realty includes marketing; website design, content development and management; community relations; alliance-building; special events; media relations and social media initiatives.

Kaye Communications, Inc. is an award-winning, “seriously strategic!” integrated public relations and marketing firm that empowers companies of all sizes to grow and dominate their marketplace. The firm develops and implements distinguishing “game changing” brand strategies; multi-channel communications programs; relevant messaging and original content development, and alliance-building and community engagement initiatives (identification, initiation, cultivation and management) for local, regional, and national clients.  Practice areas include “think tank” counsel and implementation for brand re-visioning and launches; consumer, B-to-B, and destination marketing; media relations; digital, online and social media campaigns; and crisis/reputation management communications supported by strategic copy writing and full-service graphic design, including website design and build.  Clients include public and private businesses, entrepreneurs, purveyors and retailers of consumer products and services, hotels/resorts/private clubs and restaurants, healthcare providers, commercial and residential real estate developers and trusts, financial services firms, professional service firms, entertainment companies, cultural arts venues and government agencies.

Kaye Communications is headquartered in Boca Raton, FL.  For more information on the firm, visit www.kcompr.com, call  561-392-5166, or email smartstrategiesstart@kcompr.com. To inquire about community engagement opportunities with any of Federal Realty’s Florida centers, contact Jon Kaye, Chief Marketing Strategist at Kaye Communications via office phone or cell at 561-756-3097 or jkaye@kcompr.com.

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