Lifestyle & Retail

Marketing your brand is more than sharing the features of its product or service – it is championing how your product or service benefits or gives advantage to your audience(s). Then it is making sure that you position your brand to stand out from competitors that are fighting for the same dollars, motivate them to engage or purchase, and provide a meaningful value of some kind that keeps them brand loyal and excited about sharing their experience.

 

Working with the “think tank” leadership of lifestyle and retail drivers, our multi-generational, build-to-suit account leadership and teams approach each project or campaign with a fresh canvas to capture and promote their very own distinguishing FAB (features, advantages and benefits) DNA. We get excited when we empower clients to grow and dominate their marketplace by setting trends, identifying yet untapped audiences, awakening re-interest in wavering brands, strategically matching business and nonprofit missions for mutual opportunity, finding and sharing the fascinating “human interest stories” behind news announcements, and re-visioning and introducing new brand chapters.

Our retail/lifestyle consumer and industry marketing communications services include communications evaluation; “think tank” counsel; business/market intelligence (including secret shopper/diner programs); brand strategy and collateral development, message and content creation; internal and external communications; media relations;
e-marketing and social media management; strategic alliance-building and partnerships; community engagement; special events planning and activation, and crisis communications.

Our clients will tell you…

Bonnie and Jon Kaye are two of the most innovative Public Relations specialists that Town Center at Boca Raton has the privilege to work with on a daily basis. Due to their strong connection in the community, they helped “save” Halloween in Boca Raton by pairing Town Center with the Boca Raton Resort & Club. Because of this they were able to present the community’s best and safest Trick or Treat option (attended by 8,000-10,000) after the destruction caused by Hurricane Wilma. Bonnie and Jon Kaye represent the best that Boca Raton has to offer.”

Sam Hosn, (Former) General Manager, Town Center at Boca Raton

“Thank you for all your efforts with Halloween. Pulling together two major organizations in Boca Raton (us and the Resort & Club) last minute in an effort to “save Halloween” went off remarkably well. Even on our busiest day during the holidays I have never seen the mall so packed full. I also know that key to this success was the man hours you put in calling on the media and the community to come out to Town Center. Due to the lack of power and phone lines from Hurricane Wilma I realize this was a huge task. Thank you for helping us and the community fell ‘normal’ again.”

Linda Rinaldi, (Former) Director of Marketing, Town Center at Boca Raton

“Through the more than six years I have worked with Kaye Communications, their services and creativity are top-notch; they were tremendous support to me and my team 24/7 which helped make each theater opening a huge success.  They have been on time and on budget with the numerous marketing campaigns they have accomplished for our company.

Kaye Communications worked with us on theater openings both in Florida (the openings of the Palace in Boca Raton, Coconut Point in Bonita Springs and the Muvico Parisian in West Palm Beach) and in other markets as well, including the Peabody in Memphis, Tennessee.  I recommend them without hesitation.”

Jim Lee, (Former) Director of Marketing, Muvico Theaters

  • Downtown Boca (CRA), Boca Raton
  • City of Boca Raton (including Police VIPER Campaign)
  • Allianz Championship, A PGA Champions Tour Event
  • Boca Raton Resort & Club
  • Boca Beach Club
  • Premier Club at Boca Raton Resort & Club
  • Broken Sound Club
  • Radisson Aruba Resort, Casino & Spa
  • California Pizza Kitchen (2012 Grand Opening of new flagship debuting re-invention of the brand; 2013 Media Talk, Tour & Taste Media Preview of re-imagined Ft. Lauderdale location, following more than a decade of VIP preview events and cause-related campaigns to benefit area charities in Broward, Palm Beach, Pinellas and Orange counties).
  • Boston Market (25th anniversary brand re-invention pilot test market support)
  • Muvico Theaters (Florida, Maryland, Tennessee, New Jersey-Meadowlands, Pennsylvania)
  • Premier Theaters, Bistro & Bar (Muvico at Boca Raton)
  • IPic Entertainment
  • Broken Sound Club
  • Town Center at Boca Raton
  • Royal Palm Place, Boca Raton, FL
  • Boca Raton Bridge Hotel (now re-invented as Waterstone Resort & Marina)
  • Tower Shops, Davie, FL
  • Pembroke Lakes Mall
  • Courtyard Shops of Wellington, FL
  • Del Mar Village Shopping Center, Boca Raton, FL
  • Glades Plaza, Boca Raton (Woolbright Development)
  • Cartier
  • JR Dunn Jewelers, Ft. Lauderdale
  • David Stern Designing Jewelers, Boca Raton
  • Christino Jewelers, Mizner Park
  • Ben & Jerry’s Scoop Shops (Developed “Scoops for Schools” Campaign)
  • Mizner Lake Estates
  • Ocean Harbor Estates
  • Residences At Royal Palm Place
  • Dr. William Kay (prosthodontist)
  • Dr. Stephen Haas
  • Dr. Daniel O’Hara
  • Marta Rendon, M.D.
  • FFCDC “Wee Dream” Designer ShowHouse 2003
  • Palm Beach International Film Festival
  • International Museum of Cartoon Art
  • Miami International Boat Show
  • New York National Boat Show
  • The Grand Estate Collection
  • Designs by Rob Branson
  • Lesser, Lesser, Landy & Smith, PLLC
  • Guy Fronstin Law
  • The Duffey Law Firm
  • Marv Russell & Associates and Book Launch of “Linebacker In The Boardroom”
  • Pomeranz Financial Management
  • Palm Beach Illustrated
  • Palm Beach Charity Register
  • Naples Illustrated
  • South Florida Automobile Dealers Association
  • Ferretti of America (Yacht Manufacturer)
  • Front Row Child Safety Bike Seat
  • LehmanLand (mega-auto dealership)
  • Regal Kitchens, Inc.
  • Room Service Creative Productions
  • Florida EyeWorks
  • Boca By Design
  • AssureImmune
  • The Boca Raton Symphonia
  • Life Audit Professionals and MyLiveAudit.com
  • Excelsior Capital Advisors
  • Cruisin-America Car Shows
  • Federal Realty Investment Trust
  • Morimoto Sushi Bar
  • Old Homestead Steakhouse
  • FAU’s Charles E. Schmidt College of Medicine
  • Loews South Beach