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Developer Forms Strategic Relationship with PR & Marketing Firm to Attract Major League Baseball Spring Training to Boca Raton

 


Kaye Communications, Inc. Tapped
To Launch Business And Community
 Engagement “Education Outreach”
Initiative To Garner Public/Private Collaboration
For Exploring Spring Training And
Other Economic Development Projects
And Infrastructure In Boca Raton

BOCA RATON, FLA. (January 14, 2014) – Glenn E. Gromann, President of Center Realty Associates/Prestige International Realty (Center) announced plans today to promote the benefits and advantages of bringing Major League Baseball (MLB) Spring Training to Boca Raton in support of major economic development objectives and infrastructure in the area. This includes garnering support and funding for a proposed SFRTA Tri-Rail station by the Boca Center retail/hotel/office complex in the Town Center area and seeking to involve Florida Atlantic University (FAU) and the NCAAin the overall baseball initiative.
In order to support these initiatives, Gromann and Center have formed a strategic relationship with Kaye Communications, Inc. (KCOM), an integrated public relations and marketing firm that designs and implements regional and national broad-based communications programs for corporations, retail and mixed-use lifestyle destinations, hotels/resorts/private clubs and restaurants, entertainment companies, cultural arts venues, sports organizations, healthcare providers, real estate development firms, professional service firms and government agencies.
Gromann is seeking to “bring new and low intensity uses, such as MLB Spring Training, which complement the existing City/FAU recreation and sports infrastructure and to provide a value-added benefit and draw to existing office, hospitality and retail components in the area.”
He notes that Kaye Communications is no stranger to the City of Boca Raton, its stakeholders and assets, having been tapped by the Boca Raton CRA to conceive its revitalized “Downtown Boca” destination branding and then implement its marketing, community engagement, alliance-building and media relations program for several years.
“In fact, I don’t know any other PR professionals that have had more impact on more Boca Raton brands than Jon and Bonne Kaye and their firm,” added Gromann. “Their reach and established relationships are deep and broad, from tourism, sports, business advocacy and economic development organizations to community-driven grassroots, educational, residential and nonprofit groups.”
Other regional iconic brands Kaye Communications has long impacted since its inception 18 years ago include the Boca Raton Resort & Club; the Allianz Championship, a PGA Champions Tour event; Town Center at Boca Raton; Royal Palm Place; Broken Sound Club; Boca Raton Bridge Hotel; Promise Healthcare; Penn-Florida Companies, the Charles E. Schmidt College of Medicine at FAU, Palm Beach International Film Festival, and even Countess de Hoernle’s 100th milestone birthday celebration.  National brands that have tapped Kaye Communications for regional debuts and re-inventions, have included Cartier, Muvico Theaters, Loews Hotels, California Pizza Kitchen, and Boston Market.
The potential economic benefits MLB Spring Training could bring to the City are significant and exponential, cites Gromann. “We are talking about a potential $50 million initial investment or more in infrastructure and potential economic impact of $60 million annually. Boca Raton, which already hosts the Allianz Championship PGA Champions Tour event and which has a burgeoning athletic initiative underway at FAU, should be a natural destination site choice for MLB Spring Training.”
Gromann continued by adding that Boca Raton is one of the best managed cities in the country with the Mayor and City Council working well together along with the City Manager’s office and City Staff among some of the best around. An internationally recognized locale with easy access from airports and major thoroughfares, “Boca has kept taxes low and credit ratings high. The CRA has done a fantastic job with the Downtown Boca area with roadway and other improvements,” indicates Gromann.  “Now it is time for us to look at baseball.”
To keep current on news, events and ways in which to be a part of the “Boca4Baseball℠” initiative, follow the Boca4Baseball page on Facebook at facebook.com/boca4baseballand twitter @boca4baseball or contact Glenn E. Gromann, President, Center Realty Associates/Prestige International Realty (Center) ggromann@center-realty.com; (561) 289-7440 or Bonnie Kaye, President & Chief Strategist, Kaye Communications, Inc., bkaye@kcompr.com, (561) 392-5166-office; (561) 756-3099-cell (direct).

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