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Bonnie S. Kaye
Founder & President
Kaye Communications, Inc.
Bonnie (Sparaga) Kaye, a Florida native and 27-year public relations and marketing veteran, is the Founder and President of Kaye Communications, Inc. (KCOM), a Boca Raton, FL-based, full-service integrated marketing and public relations firm serving diversified list of regional and national clients.
Kaye's professional career includes experience in image enhancement and strategic branding initiatives, media communications, community relations, alliance building, product and services promotion, cause-related marketing, as well as the creation of multi-tiered corporate communications and image development projects. She has implemented such services for a variety of regional and national travel/hospitality, entertainment, financial, real estate, interior design, manufacturing, trade association, consumer product, cultural arts and non-profit clients.
Prior to forming Kaye Communications, Inc., Kaye was a Vice President at Coral Gables, FL-based Rubin, Barney & Birger (now RBB) -- then Florida's largest independent public relations firm -- where her responsibilities included directing media relations and corporate communications programs, special events, promotions, and community relations projects. Among her key responsibilities, Kaye developed exhibitor and consumer marketing, high-profile awareness/traffic-building consumer and business-to-business promotions, and media relations for such clients as the Miami International Boat Show and Sailboat Show (the world's largest marine expo), the New York National Boat Show, and FP&L's Energy Expo '94 and '95.
Preceding her tenure with RBB, she held a corporate communications position at Home Box Office (HBO) in New York where she was responsible for affiliate public relations for the 14-state northeastern U.S. region. During that time, she successfully cultivated public relation opportunities in which to promote the company's various services and products– HBO ®, Cinemax ®, Comedy Channel ®, Selecciones programming, Comic Relief ®, HBO Pictures ®, and HBO Sports ®--through third-party distributors to HBO's various publics: community influencers, local and regional political entities, industry organizations, cultural institutions, cable subscribers, associations, and media. Projects included Comic Relief and the launch of the Comedy Channel (now Comedy Central).
As a respected "community connecteur," Kaye, along with partner Jon Kaye, was presented the 2006 Pillar of the Community Award by LEAH “for her commitment to community through advocacy or dedicated service to many organizations. The award was conceived to recognize “the dedicated efforts and outstanding community work that help pave the way and inspire us toward a world with more understanding, kindness and appreciation of each other because of, not in spite of, our differences.”
Kaye has used her skills and expertise to support and initiate private/public partnerships for a number of local business, civic, and nonprofit organizations, including the Florence Fuller Child Development Centers, Boca Raton Educational Television, Boy Scouts of America, Rotary International, Centre for the Arts at Mizner Park, American Heart Association, Boca Raton Historical Society, Palm Beach County Schools, International Museum of Cartoon Art, Palm Beach International Film Festival, and LEAH (a Palm Beach County-based not-for-profit organization that raises funds to support education that seeks to eradicate hatred and bigotry among children).
Together with KCOM partner Jon Kaye, she served as co-chair of LEAH's inaugural "Bridge Builder of the Year" gala event and as publicity chair of several subsequent galas and awareness initiatives, and via KCOM, she has provided pro bono public relations, branding and media relations counsel to LEAH since its inception in 1997. She served on the executive committee of the board of directors of LEAH as vice president of community initiatives. In 2003, LEAH nominated Kaye as its nominee for the Wachovia Women Volunteer of the Year Award .
She formerly served on the board of directors for the Florence Fuller Child Development Centers, during which she co-chaired its “Wee Dream” annual campaign for two consecutive years (2003, 2004), annual “Men With Caring Hearts” event for two consecutive years (2003, 2004) and introduced new philanthropic “friends” to the centers. FFCDC nominated her as its nominee for the Soroptomist International “Women of Distinction” Award in 2003.
Kaye has served as a board member and as a trustee of Boca Raton Educational Television (BRET). During her tenure she co-chaired (with Jon Kaye) the 2004 Rising Star talent competition finale event that raised more than $70,000, reflecting an increase of six times its inaugural year. BRET nominated Kaye as its 2005 nominee for the Wachovia Women Volunteer of the Year Award.
She served on the 2005 American Heart Association Ball committee, and originated the “naming” idea and fundraising drive focus that resulted in raising the total funds needed to equip all City of Boca Raton police cars with heart defibrillators, making Boca Raton a “Heart Safe” Community.
As a result of her alliance-building expertise, she was recruited by the editor of the South Florida magazine — published by the South Florida Business Journal — to be its contributing expert columnist for its SoGiving section that counseled CEOs, business owners, and entrepreneurs on the various nuances of effective “Corporate Giving.”
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