THE BEST TIME TO PLAN FOR A COMMUNICATIONS CRISIS IS BEFORE YOU ARE IN ONE

(but if you are already there...do not waste a momentto engage a seasoned communications specialist)If your company or a client of yours is facing bankruptcy or foreclosure, in the process of turbulent turnaround management, or experiencing negative news media coverage, it is important that a crisis communications plan is developed and executed to work in your best interest.Many times we read in the news media the phrase "no comment" by a company CEO or its attorney, but while it maybe legally prudent, it does little to uphold a positive positioning of a company or individual. Depending upon the issue, the reality [...]

THE BEST TIME TO PLAN FOR A COMMUNICATIONS CRISIS IS BEFORE YOU ARE IN ONE2014-09-15T00:29:59+00:00

STANDING STILL? TO MAXIMIZE MARKETING ROI BEGIN WITH KAYE COMMUNICATIONS’ NEW KCOM EVAL-U™ SERVICE

"My father (who would have just turned 92) was ahead of his time...he repeatedly said to me, 'You cannot possibly know where you are going, if you have no idea where you are today,'" notes Kaye Communications, Inc. President & Chief Strategist Bonnie S. Kaye. As more and more businesses are re-visioning and refining to meet the needs of today's marketplace, Kaye Communications, Inc. has done its due diligence and developed its new KCOM EVAL-U™ service to help clients assess and enhance communications programs for small and large businesses, professional services providers and nonprofits.Knowing that the foundation for building a strong [...]

STANDING STILL? TO MAXIMIZE MARKETING ROI BEGIN WITH KAYE COMMUNICATIONS’ NEW KCOM EVAL-U™ SERVICE2014-09-15T00:29:59+00:00

WHY OUTSOURCING MARKETING & PUBLIC RELATIONS SAVES AND MAKES YOU MONEY

In tough economic times with difficult decisions to be made to improve a balance sheet, the natural instinct for most business owners is to cut back rather than invest for success. However, true visionaries know that, even in a shrinking marketplace, there is ample business out there, and they proactively and aggressively pursue their share.Just as businesses rely heavily on the specialized advice of their attorneys and accountants, visionaries know the value of having a strategic communications counselor on their senior "think tank" team. Engaging a proven, seasoned outside counselor, such as an integrated marketing and public relations firm with a [...]

WHY OUTSOURCING MARKETING & PUBLIC RELATIONS SAVES AND MAKES YOU MONEY2014-09-15T00:29:58+00:00
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